Company Overview

Melone Hatley, P.C. is a fast-growing family and estate planning law firm with offices across Virginia, Florida, South Carolina, and Texas. Named one of the 500 fastest-growing law firms in the United States and recognized by Super Lawyers, we've built our reputation on delivering compassionate, high-quality legal services and creating a workplace where talent thrives.

Our mission is simple: to be the premier law firm for individuals looking to protect what matters most — their families, their finances, and their future. We achieve this by fostering a culture rooted in transparency, integrity, and open communication. Every team member plays a vital role in delivering personalized, results-driven support to our clients, and we're proud to be known as one of the top employers in the region.

Join us and become part of a team that is redefining family and estate law with purpose, passion, and people at the center of everything we do.

Position Overview

The SEO Specialist role is highly technical, requiring a deep understanding of both SEO and web performance optimization to ensure the website not only ranks well but also delivers a superior user experience.

Key Responsibilities:

Site Maintenance & Performance Monitoring:

• Regularly monitoring website uptime, speed, and overall performance.
• Conducting routine checks to ensure the website is functioning smoothly and efficiently.
• Identifying any technical issues that may impact user experience or site performance.

Technical SEO Optimization:

• Performing in-depth technical SEO site audits to identify and fix issues related to indexing, crawlability, site architecture, and more.
• Implementing structured data, schema markup, and other advanced SEO techniques.
• Identifies areas needing improvement to enhance search engine ranking.
• Monitoring and making recommendations on site speed, mobile responsiveness, and ensuring the site meets core web vitals.

Keyword Research & Content Gap Analysis:

• Conducting keyword research to identify opportunities for improving site ranking and targeting relevant search queries.
• Performing content gap analysis to identify missing or underperforming content on the site.
• Working with content creators to optimize existing content and develop new content that targets high-value keywords.

Backlink Audits & Off-Page SEO:

• Conducting backlink audits to identify and disavow toxic or harmful backlinks.
• Developing strategies to acquire high-quality backlinks that improve domain authority and search rankings.
• Monitoring and reporting on the impact of link-building efforts.

Website Updates & Technical Implementation:

• Recommending changes to the website’s structure, design, or content management system (CMS) to improve performance and SEO.
• Collaborating with developers to implement technical SEO recommendations and ensure that the website adheres to best practices.
• Regularly updating the site with new content. Recommending features or functionalities as needed.

Analytics & Reporting:

• Using tools like Google Analytics, Search Console, and other SEO tools to track website performance.
• Reporting on key metrics such as site speed, search rankings, traffic, and conversion rates.
• Using data-driven insights to inform ongoing optimization efforts.

Qualifications and Skills:

• Strong technical knowledge of SEO and Wordpress.
• Proficiency with SEO tools such as Ahrefs, SEMrush, Moz, or Screaming Frog; Google Search Console and Analytics.
• Experience in performing technical SEO audits and implementing fixes.
• Familiarity with CMS platforms like WordPress, Joomla, or Drupal.
• Ability to analyze data and generate actionable insights to improve website performance.

Benefits:

• 100% Employer Paid Medical Insurance Benefits for Employees and Dependents
• Dental, Vision, and Life Insurance Options
• 401 (k) Matching after vesting period
• Paid Time Off and Holiday Pay
• Paid Parental Leave and Much More!

Work Environment:

• Remote position

Join Our Team!

If you are an organized and motivated individual who thrives in a fast-paced environment and is eager to contribute to a team dedicated to family law, we would love to meet you. Join us at Melone Hatley, P.C. where you can grow your career and make a meaningful impact!

Melone Hatley, P.C. is an equal opportunity employer.