Job Title: Digital Marketing Specialist
Location: Remote
Company: Melone Hatley, P.C. – Family Law Firm

Company Overview
Melone Hatley is a family law firm committed to excellence, with a presence in Virginia Beach, Reston, Richmond, Charlotte, NC, and Tampa, FL. Recognized as one of the fastest-growing 500 law firms in the U.S. and rated by Super Lawyers, we pride ourselves on being a top employer in the region. Our mission is to be the leading family and estate planning law firm, dedicated to helping individuals protect their families, finances, and futures. We uphold core values of transparency, honesty, and open communication, ensuring every client receives personalized attention throughout their journey with us.

Position Overview
The Digital Marketing Specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. This role plays a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The Digital Marketing Specialist/Manager uses digital tools and platforms to execute and monitor campaigns, analyze performance data, and optimize strategies to meet marketing objectives.

Key Responsibilities:

1. Digital Strategy Development and Execution:

• Develop and implement digital marketing strategies across various channels such as SEO, PPC, social media, email, content marketing, and more.
• Set up, manage, and optimize campaigns on platforms like, Facebook Ads, and other digital advertising networks.
• Identify target audiences and create digital campaigns that engage, inform, and motivate.

2. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):

• Conduct keyword research and competitor analysis to optimize website content and improve search engine rankings.
• Implement on-page and off-page SEO best practices to increase organic traffic.
• Manage SEM campaigns, monitor performance, and adjust strategies to maximize ROI.

3. Social Media Management:

• Develop and execute social media strategies to increase brand visibility and engagement on platforms like Facebook, Twitter, Instagram, LinkedIn, and others.
• Create, curate, and manage content for social media channels, including posts, images, videos, and stories.
• Monitor social media trends and adapt strategies to capitalize on emerging opportunities.

4. Content Marketing:

• Collaborate with content creators to produce high-quality content such as blogs, articles, infographics, and videos that align with the brand’s voice and objectives.
• Distribute content across various channels to drive traffic and engagement.
• Use content management systems (CMS) to manage and publish website content.

5. Email Marketing:

• Design and execute email marketing campaigns, including newsletters, promotional offers, and automated workflows.
• Segment email lists based on user behavior and demographics to deliver personalized content.
• Analyze email campaign performance and implement improvements to increase open rates, click-through rates, and conversions.

6. Data Analysis and Reporting:

• Utilize analytics tools (e.g., Google Analytics, HubSpot) to track and report on key metrics such as traffic, conversions, and user behavior.
• Analyze data to measure the effectiveness of campaigns, identify trends, and provide actionable insights for optimization.
• Create detailed reports for management that highlight successes, challenges, and areas for improvement.

7. Paid Advertising:

• Manage and optimize paid advertising campaigns on search engines, social media, and display networks.
• Conduct A/B testing to determine the best performing ads, landing pages, and calls to action.
• Monitor budgets and spending to ensure cost-effective marketing.

8. Conversion Rate Optimization (CRO):

• Analyze user behavior and website performance to identify opportunities for improving conversion rates.
• Implement CRO strategies, such as landing page optimization, to enhance user experience and increase the likelihood of conversion.

9. Collaboration and Teamwork:

• Work closely with other members of the marketing team, including graphic designers, content writers, and product managers, to ensure cohesive campaign execution.
• Collaborate with external partners, such as digital agencies or freelancers, as needed to support marketing efforts.

Qualifications and Skills:

• Education:
  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience:
  • 2-5 years of experience in digital marketing, with a strong understanding of various digital marketing channels.
• Skills:
  • Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, SEO tools, and email marketing software.
  • Strong understanding of SEO, SEM, PPC, and social media marketing.
  • Excellent analytical skills and experience with data analysis and reporting.
  • Creative thinking with strong attention to detail.
  • Strong communication and project management skills.
  • Familiarity with HTML, CSS, and basic web development is a plus.

Benefits:

• 401 (k) Matching
• Health Insurance
• Dental, Vision, and Life Insurance
• Paid Time Off and Holiday Pay

Work Environment:

• The role typically operates in an office setting, though remote work options may be available.
• The position may involve occasional travel for conferences, training, or meetings.

Melone Hatley, PC is an equal opportunity employer.